Future-oriented sales activities are based on long-term set customer-relations. In this context the salesperson with his / her specific personality is the most effective sales instrument. Their appeal, credibility and persuasive power contribute essentially to the reaction of the (potential) customer towards products and services.
It is the quality of the relation between the company's representative and the customer that is of crucial importance. To take account of this circumstance and to develop a company-specific sales philosophy can become a decisive advantage in competition.
Accordingly, the necessity arises for the salespersons to keep reflecting their personalities. This as well as the course of the relationships towards the customers represents a central aspect in our sales training.
Concrete concepts for these training courses are designed in close cooperation with our client and considers the specific demands, facts, and company objectives.
A concept that we have developed and realised successfully consists of three seminars for sales representatives. These seminars are based on one another and complemented by the participation of internal service representatives and by a thematic focus on "key account management". The concept includes a parallel seminar programme for the level of superiors.
Each module of the concept can be downloaded separately.